A star-spangled Alex Irlando for the SuperKart! USA SuperNationals

Locorotondo’s Alex Irlando is in Las Vegas to take part to the most important event of the American karting scene: the SuperKart! USA SuperNationals. The SuperKart! USA SuperNationals is the last race of the season for the driver from Locorotondo who was confirmed as Sodikart factory driver for the following season in KZ and OK classes. “I was contacted by … Read More

Alex Irlando in Portimao for the Rotax MAX Challenge Grand Finals

marketing motorsport agency sponsor karting

After two years from the win in the Senior class, Alex Irlando returns to Portimao to attend the Rotax MAX Challenge Grand Finals as a guest. 2017 CIK-FIA International KZ2 Super Cup winner Alex Irlando will attend the 2017 Rotax MAX Challenge Grand Finals in Portimao, where he took the Senior title in 2015. From Portimao, Alex will fly to … Read More

Alex Irlando on podium at Le Mans

Motosrport communication agency

At his first participation to the CIK-FIA Endurance Championship, the driver from Locorotondo and the Sodikart factory team finished on the podium after an amazing comeback! After the CIK-FIA European Championship and the CIK-FIA International KZ2 Super Cup won in Wackersdorf, the last weekend Alex Irlando took part to the second CIK-FIA Endurance Championship held at Le Mans on the … Read More

Alex Irlando ready for his first 24 hours of Le Mans

Motorsport Karting

Alex Irlando joins the Sodikart Factory Team for the CIK-FIA Endurance Championship. The Italian drivers is flying to Le Mans to dispute his first CIK-FIA Endurance Championship alongside his teammates Anthony Abbasse, Bas Lammers and the American Jake French. After some testing session held there last week, the 2017 Int. KZ2 Super Cup winner will jump into the reigning champion … Read More

Alex Irlando is the new International KZ2 Super Cup winner!

Motorsport karting

Alex Irlando grabs world title win on the last corner after a poulse-pounding final race started from P6. The CIK-FIA International KZ2 Super Cup is comparable to the World KZ Championship and it is the most important event of the year. It took place the last weekend at Pro Kart Raceland, Wackersdorf (Germany). Alex Irlando starts the weekend greatly by … Read More

Alex Irlando sets out to fight for the International KZ2 Super Cup

marketing motorsport management sponsorship karting

Sodikart’s Alex Irlando is ready to race the CIK-FIA International KZ2 Super Cup this week-end at Pro Kart Raceland, Wackersdorf (Germany). After an unlucky CIK-FIA European KZ2 Championship, the driver from Locorotondo, Puglia (southern Italy) wants to conclude the season with the big score on the 1.190m long track in Upper-Palatine. Some of his rivals during the European championship stepped … Read More

Alex Irlando chooses Petrolhead Italia as marketing & communication partner

Alex irlando joins Petrolhead Italia

Talented 17-year-old kart driver Alex Irlando has signed an agreement with the Roman-based marketing & communication agency Petrolhead Italia. Son of a hillclimb pilot, Alex gets into a kart for the first time when he was two and a half years old and he started racing in 2007. After winning the 2015 Rotax MAX Challenge Grand Finals in the Senior … Read More

Profit from motorsport – The role of the press officer

addetto stampa motorsport marketing communication press office

Communication: what does the press officer do? One thing is for sure, even if not everyone gets it: marketing and communication are complementary, but they are two different things! Marketing, as we have seen in the previous article, studies the market and the products / services that should be offered while the communication team, particularly the press officer, has the … Read More

Profit from motorsport – What is marketing?

teams drivers

Let’s clarify the point: what (really) is marketing? It’s plenty of people speaking about marketing out there, but not all of them are real marketers. So here is a short guide to understand what marketing is and more specifically, what motorsport marketing is. First of all, here is the marketing definition by the American Marketing Association: “Marketing is the activity, … Read More

A new concept of motorsport marketing

agenzia piloti

Everything changes, but not the passion. Here Alessandro Roca is speaking, founder of Petrolhead Italia since that February 1st 2015. At that time, me and my friend Max decided to create a blog to give voice to our passion for automotive and motorsport. A deep passion, but never too mainstream. Our lifes took different paths, but fortunately the mine remains … Read More