Building a dream: welcome 2020

Building a dream: welcome 2020

In only four year we moved from being a blog of enthusiasts in being an established marketing and communication agency. The best is yet to come… The above picture is dated April 15th 2015: at that time Petrolhead Italia was a blog of enthusiasts born in...
Sponsor brokering VS sponsorship management

Sponsor brokering VS sponsorship management

What’s sponsor brokering? And why it’s different from sponsorship management? Two different faces of the same topic: let’s see the differences between the two services. We receive a lot of phone calls or e-mails of riders, drivers and teams asking for help in finding...
5 tips for a racing career

5 tips for a racing career

Being a driver means being a professional athlete who lives in a very dynamic environment. Here are 5 practical tips to get along in the complex world of motorsport. Being able to stand out in the motorsport environment is a mix of talent, ambition, luck and also...
If Liberty Media gives you the Halo, you got to brand it!

If Liberty Media gives you the Halo, you got to brand it!

The Formula 1 season 2018 started last week in Australia and it’s enough to note that the Halo could be used as a billboard. The Halo, the new structure that stands over drivers’ heads, debuted in Australia during the last Grand Prix won by Sebastian Vettel. Did you...
F.1 manufacturers’ profit: how much do they earn?

F.1 manufacturers’ profit: how much do they earn?

Being in F.1 may seem a huge waste of money, but it is not… Give a look to these profit & losses statements! Engines, wings, staff, logistic… Formula 1 teams have a lot of expenses and their budget x season are really high, but… …HAVE YOU EVER THOUGHT HOW MUCH DO...
Profit from motorsport – The role of the press officer

Profit from motorsport – The role of the press officer

Communication: what does the press officer do? One thing is for sure, even if not everyone gets it: marketing and communication are complementary, but they are two different things!Marketing, as we have seen in the previous article, studies the market and the products...