Profit from motorsport – The role of the press officer

Profit from motorsport – The role of the press officer

Communication: what does the press officer do? One thing is for sure, even if not everyone gets it: marketing and communication are complementary, but they are two different things!Marketing, as we have seen in the previous article, studies the market and the products...
Profit from motorsport – What is marketing?

Profit from motorsport – What is marketing?

Let’s clarify the point: what (really) is marketing? It’s plenty of people speaking about marketing out there, but not all of them are real marketers. So here is a short guide to understand what marketing is and more specifically, what motorsport marketing is. First...
A new concept of motorsport marketing

A new concept of motorsport marketing

Everything changes, but not the passion. Here Alessandro Roca is speaking, founder of Petrolhead Italia since that February 1st 2015. At that time, me and my friend Max decided to create a blog to give voice to our passion for automotive and motorsport. A deep...