In only four year we moved from being a blog of enthusiasts in being an established marketing and communication agency. The best is yet to come…
The above picture is dated April 15th 2015: at that time Petrolhead Italia was a blog of enthusiasts born in February, just two months before. Our main aim was talking about passion for motorsport and talking about car culture in general: we were attending track days, meetings and we were proudly sharing our passion with other car guys. We were students, we didn’t have a proper budget for marketing activities, but we needed a banner to show people that we were constantly on track.
The picture above represents the tenacity and the persistence of building a dream: we bought a simple blanket and we created it on our own. We gave to our dream what we had: time and passion.
After two years, in 2017, Petrolhead Italia became a marketing agency and Alex Irlando jumped on board: the first driver who believed in our potential. He won the CIK-FIA International KZ2 Cup and we had a boom. The following year we had the pleasure to welcome Leonardo Marseglia with us and together we went through ups and downs.
In 2018 Petrolhead Italia opened its doors to companies: Driving Force Events LTD , the company that promotes the Gulf 12 Hours, asked us a support for the management of the event in Abu Dhabi. We proudly can say that the edition 2019 has been the greatest so far, with pro-drivers and superstars like Valentino Rossi on track.
In the meantime BER Racing Europe, the Arai Helmet official distributor for Italy, Spain, Portugal and Andorra, gave us its racing service and the organization of the touring services in these four countries. Nine National championships won by Arai riders & drivers, +25% revenues / year and more than 80 athletes officially supported.
2019 has been the crucial year: go big or go home. We went big. We designed a new brand identity, a new website and we modified our services and our business proposals. It paid off: Francesco Pizzi, Leonardo Taccini and OSCAR Performance Team with its seven riders gave us their communication and PR activities.