petrolhead Press
PRESS RELEASES
We give voice to our clients.
Positive first GT experience for Natalia Balbo
It was a first weekend as a GT Cup driver that Natalia Balbo will not forget given her positive performance in the 500 Nocturnes 2021.
Natalia Balbo on track for the 500km Nocturnes de l’Anneau du Rhin
In a completely new dimension, Natalia Balbo will take part in the 500km Nocturnes on the Rhine Ring (France) this weekend.
Luca Bosco fights at Nurburgring and gets another podium finish
High tension weekend on the Nurburgring circuit in the penultimate race of the GT4 European Series season. Luca Bosco got on the podium of race 1 in third position.
Luca Bosco back on track “in the Green Hell” of Nurburgring
After a month’s break, Luca Bosco is back on track to tackle the historic Nurburgring track.
Another double podium for Luca Bosco at Spa-Francorchamps
A great debut at Spa-Francorchamps for Luca Bosco, again on the podium in both races of the GT4 European Series weekend.
Luca Bosco makes his debut at Spa-Francorchamps
The GT4 European Series season is ready for the big show on the historic Belgian circuit in the last weekend of July.
Leonardo Marseglia starts the European Championship one step away from fighting for success
Leonardo Marseglia finishes fourth in the German weekend of Wackersdorf, first round of the European KZ2 Championship.
Double GT4 podium for Luca Bosco at Zandvoort!
Luca Bosco completed his first weekend at Zandvoort with a double podium in the Pro-AM category of the GT4 European Series.
Luca Bosco aims for podium in round three of the European GT4 Series
Luca Bosco is ready for the third round of the European GT4 Series, this time at Zandvoort.
Leonardo Marseglia at DKM in Wackersdorf to prepare the European Championship
Leonardo Marseglia heads towards Germany for the weekend of Wackersdorf in preparation of the 2021 FIA Karting European Championship.
blog
Tips and technical articles from the motorsport business.
Petrolhead Communication – 2021 Starter Pack
The new Petrolhead Communication season is about to begin. The first news of the year starts today with our starter packs!
Building a dream: welcome 2020
In only four year we moved from being a blog of enthusiasts in being an established marketing and communication agency. The best is yet to come…
Sponsor brokering VS sponsorship management
What’s sponsor brokering? And why it’s different from sponsorship management? Two different faces of the same topic: let’s see the differences between the two services.
5 tips for a racing career
Being a driver means being a professional athlete who lives in a very dynamic environment. Here are 5 practical tips to get along in the complex world of motorsport.
If Liberty Media gives you the Halo, you got to brand it!
The Formula 1 season 2018 started last week in Australia and it’s enough to note that the Halo could be used as a billboard.
F.1 manufacturers’ profit: how much do they earn?
Being in F.1 may seem a huge waste of money, but it is not… Give a look to these profit & losses statements!
Profit from motorsport – The role of the press officer
One thing is for sure, even if not everyone gets it: marketing and communication are complementary, but they are two different things! Marketing, as we have seen in the previous article, studies the market and the products / services that should be offered while the communication team, particularly the press officer, has the difficult task of communicating the value of products/services offered to the market.
Profit from motorsport – What is marketing?
Let’s clarify the point: what (really) is marketing?
A new concept of motorsport marketing
Petrolhead Italia aims to be a support for drivers, teams, sponsors, circuits and promoters for all aspects related to Marketing and Communication. In this blog I’ll post articles that will underline the importance of the marketing for the motorsport, both two and four wheels.
news
What’s going on in the paddock?
Positive first GT experience for Natalia Balbo
It was a first weekend as a GT Cup driver that Natalia Balbo will not forget given her positive performance in the 500 Nocturnes 2021.
Natalia Balbo on track for the 500km Nocturnes de l’Anneau du Rhin
In a completely new dimension, Natalia Balbo will take part in the 500km Nocturnes on the Rhine Ring (France) this weekend.
Luca Bosco fights at Nurburgring and gets another podium finish
High tension weekend on the Nurburgring circuit in the penultimate race of the GT4 European Series season. Luca Bosco got on the podium of race 1 in third position.
Luca Bosco back on track “in the Green Hell” of Nurburgring
After a month’s break, Luca Bosco is back on track to tackle the historic Nurburgring track.
Another double podium for Luca Bosco at Spa-Francorchamps
A great debut at Spa-Francorchamps for Luca Bosco, again on the podium in both races of the GT4 European Series weekend.
Luca Bosco makes his debut at Spa-Francorchamps
The GT4 European Series season is ready for the big show on the historic Belgian circuit in the last weekend of July.
Leonardo Marseglia starts the European Championship one step away from fighting for success
Leonardo Marseglia finishes fourth in the German weekend of Wackersdorf, first round of the European KZ2 Championship.
Double GT4 podium for Luca Bosco at Zandvoort!
Luca Bosco completed his first weekend at Zandvoort with a double podium in the Pro-AM category of the GT4 European Series.
Luca Bosco aims for podium in round three of the European GT4 Series
Luca Bosco is ready for the third round of the European GT4 Series, this time at Zandvoort.
Leonardo Marseglia at DKM in Wackersdorf to prepare the European Championship
Leonardo Marseglia heads towards Germany for the weekend of Wackersdorf in preparation of the 2021 FIA Karting European Championship.