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Tips and technical articles from the motorsport business.

Sponsor brokering VS sponsorship management

Sponsor brokering VS sponsorship management

What’s sponsor brokering? And why it’s different from sponsorship management? Two different faces of the same topic: let’s see the differences between the two services.

5 tips for a racing career

5 tips for a racing career

Being a driver means being a professional athlete who lives in a very dynamic environment. Here are 5 practical tips to get along in the complex world of motorsport.

A new concept of motorsport marketing

A new concept of motorsport marketing

Petrolhead Italia aims to be a support for drivers, teams, sponsors, circuits and promoters for all aspects related to Marketing and Communication. In this blog I’ll post articles that will underline the importance of the marketing for the motorsport, both two and four wheels.