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PRESS RELEASES
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Léna Bühler ends her season in Spanish F4 with a fifth place in Barcelona
Léna Buhler’s 2020 season ends on the Barcelona circuit, the last round of the Spanish F4 Championship.
Léna Bühler, finds speed on the Jarama circuit
Léna Bühler made an impressive time attack in Jarama (Spain) with two great qualifying sessions that took her to the front row of the grid.
Léna Bühler, top 5 in the Spanish F4 Championship in Aragon!
Lena Buhler had a very competitive and fast growing weekend in the Spanish F4 compared to some unlucky races. Lena finished in the top 5 at Aragon.
Léna Bühler on track in Aragón for the Spanish F4 Championship
The Swiss girl will face her fourth round of the season on the Motorland track in The Swiss girl will face her fourth round of the season on the Motorland track in Aragon. .
Top ten for Alex Irlando at KZ World Cup
Alex Irlando sealed his own FIA Karting season with a comeback World Championship and the final top ten.
Leonardo Marseglia closes in fourth place at the weekend of the FIA World Championship
The Apulian driver, Birel Art, has completed a weekend of the highest level at the World Championship in Lonato. Fourth place overall for Marseglia in the International Super Cup KZ2.
Léna Bühler fights in Valencia in the fourth round of the Spanish F4
The Swiss girl, Léna Bühler, from the Drivex team faced the second weekend in a row, this time on the Valencia circuit for the fourth round of Spanish F4.
Alex Irlando on stage in Lonato for the World Championship
Alex Irlando will be on track in Lonato over the weekend for the KZ World Championship in Birel Art colours.
Alex Irlando wins in the Euro Series WSK weekend
The Birel Art driver took home the success in the second KZ2 final, also obtaining the third place in the overall WSK Euro Series ranking.
Léna Bühler faces a difficult weekend in Jerez
The Swiss girl from the Drivex team faced her third weekend in the Spanish F4. Not an easy weekend in Jerez but useful to collect data.
blog
Tips and technical articles from the motorsport business.
Building a dream: welcome 2020
In only four year we moved from being a blog of enthusiasts in being an established marketing and communication agency. The best is yet to come…
Sponsor brokering VS sponsorship management
What’s sponsor brokering? And why it’s different from sponsorship management? Two different faces of the same topic: let’s see the differences between the two services.
5 tips for a racing career
Being a driver means being a professional athlete who lives in a very dynamic environment. Here are 5 practical tips to get along in the complex world of motorsport.
If Liberty Media gives you the Halo, you got to brand it!
The Formula 1 season 2018 started last week in Australia and it’s enough to note that the Halo could be used as a billboard.
F.1 manufacturers’ profit: how much do they earn?
Being in F.1 may seem a huge waste of money, but it is not… Give a look to these profit & losses statements!
Profit from motorsport – The role of the press officer
One thing is for sure, even if not everyone gets it: marketing and communication are complementary, but they are two different things! Marketing, as we have seen in the previous article, studies the market and the products / services that should be offered while the communication team, particularly the press officer, has the difficult task of communicating the value of products/services offered to the market.
Profit from motorsport – What is marketing?
Let’s clarify the point: what (really) is marketing?
A new concept of motorsport marketing
Petrolhead Italia aims to be a support for drivers, teams, sponsors, circuits and promoters for all aspects related to Marketing and Communication. In this blog I’ll post articles that will underline the importance of the marketing for the motorsport, both two and four wheels.
news
What’s going on in the paddock?
Léna Bühler ends her season in Spanish F4 with a fifth place in Barcelona
Léna Buhler’s 2020 season ends on the Barcelona circuit, the last round of the Spanish F4 Championship.
Léna Bühler, finds speed on the Jarama circuit
Léna Bühler made an impressive time attack in Jarama (Spain) with two great qualifying sessions that took her to the front row of the grid.
Léna Bühler, top 5 in the Spanish F4 Championship in Aragon!
Lena Buhler had a very competitive and fast growing weekend in the Spanish F4 compared to some unlucky races. Lena finished in the top 5 at Aragon.
Léna Bühler on track in Aragón for the Spanish F4 Championship
The Swiss girl will face her fourth round of the season on the Motorland track in The Swiss girl will face her fourth round of the season on the Motorland track in Aragon. .
Top ten for Alex Irlando at KZ World Cup
Alex Irlando sealed his own FIA Karting season with a comeback World Championship and the final top ten.
Leonardo Marseglia closes in fourth place at the weekend of the FIA World Championship
The Apulian driver, Birel Art, has completed a weekend of the highest level at the World Championship in Lonato. Fourth place overall for Marseglia in the International Super Cup KZ2.
Léna Bühler fights in Valencia in the fourth round of the Spanish F4
The Swiss girl, Léna Bühler, from the Drivex team faced the second weekend in a row, this time on the Valencia circuit for the fourth round of Spanish F4.
Alex Irlando on stage in Lonato for the World Championship
Alex Irlando will be on track in Lonato over the weekend for the KZ World Championship in Birel Art colours.
Alex Irlando wins in the Euro Series WSK weekend
The Birel Art driver took home the success in the second KZ2 final, also obtaining the third place in the overall WSK Euro Series ranking.
Léna Bühler faces a difficult weekend in Jerez
The Swiss girl from the Drivex team faced her third weekend in the Spanish F4. Not an easy weekend in Jerez but useful to collect data.