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Tips and technical articles from the motorsport business.

Building a dream: welcome 2020

Building a dream: welcome 2020

In only four year we moved from being a blog of enthusiasts in being an established marketing and communication agency. The best is yet to come…

Sponsor brokering VS sponsorship management

Sponsor brokering VS sponsorship management

What’s sponsor brokering? And why it’s different from sponsorship management? Two different faces of the same topic: let’s see the differences between the two services.

5 tips for a racing career

5 tips for a racing career

Being a driver means being a professional athlete who lives in a very dynamic environment. Here are 5 practical tips to get along in the complex world of motorsport.

Profit from motorsport – The role of the press officer

Profit from motorsport – The role of the press officer

One thing is for sure, even if not everyone gets it: marketing and communication are complementary, but they are two different things! Marketing, as we have seen in the previous article, studies the market and the products / services that should be offered while the communication team, particularly the press officer, has the difficult task of communicating the value of products/services offered to the market.

A new concept of motorsport marketing

A new concept of motorsport marketing

Petrolhead Italia aims to be a support for drivers, teams, sponsors, circuits and promoters for all aspects related to Marketing and Communication. In this blog I’ll post articles that will underline the importance of the marketing for the motorsport, both two and four wheels.

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